What's Your Story? Creating Your Marketing Message
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Everyone loves a good story. In fact, storytelling is one of the oldest ways of explaining the world and sharing ideas. Some of the most powerful words are, “Once upon a time…” Who can resist hearing the rest of the story? And that’s the key. You need your customers, prospects, and employees to know who you are, what you do, and why you’re doing it. But how do you convince them to listen to your ideas or see value in your products and services, and then want to buy from you? Tell them a Story!