Advertising and the Design of the American Jewish Experience 1939-1971
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From the promotion of patent medicines to World War II war bonds, and from El Al air travel to Israel to the United Jewish Appeal’s rescue and redemption of Jews from the Levant and North Africa, advertising has recorded and shaped the experience of Jews for the past 150 years. Selling patriotism to American Jews during war times, and Israeli products in the aftermath of the establishment of the State of Israel in 1948, advertising has waged pivotal ideological campaigns through the Jewish press. Kerri Steinberg, author of the recently published book, Jewish Mad Men: Advertising and the Design of the American Jewish Experience, will focus on advertising aimed at a Jewish audience between 1939-1971 to demonstrate how it both packaged and sold the American dream while reinforcing a unique sense of Jewish pride and purpose.